1. Find your Regional/market folder in the left navigation bar.

2. Select the folder where you want your new folder to reside.

3. Click the arrow next to the New button and select New Folder from the list.

These options are in the gray bar above the preview pane.

4. Enter the folder name in all lower case with hyphens between each word (hair-care) and a title the way you want it to appear in your navigation drop down (“Hair Care”).

Special characters such as *&^% cannot be used in the name or title of the folder. Only a hyphen in the name can be used.

5. Click Create.

Now that you have created a folder you must create a tag with the same name for that folder. Details on how to do this are in the Tag Management tutorial.