Digital Rights Management is the process of managing Intellectual Property Rights for digital assets and helps users know
•What rights they have to the asset
•Where they can use the asset
•How long they can use the asset
•How they can use the asset with the license(s) acquired
In order to protect Amway from any type of illegal use of content, contracts are required for all assets loaded into the system. Downloaders are required to acknowledge the right before they can download the protected assets. Although this may seem a bit overboard, it protects the company from liability.
When reviewing your contracts, pay special attention to any restrictions.
Here are some samples to watch for.
| Restriction | EXAMPLE |
| Time | one year, beginning on the date of this Consent and License |
| Media | Internet and any and all electronic, analog, and digital media print forms limited to: ________ |
| Audience | employees of Alticor only Alticor’s customers, Independent business owners (IBOs) and their customers and prospects |
| Geography | United States, its territories and possessions, and Canada |
| License | Exclusive a non-exclusive license (Photographer may license to others) |
